Handlettered by
Naomi

A fully bespoke website designed and built by Shropshire Web Team for Handlettered by Naomi, crafted to match her branding and give her full control over her own content.

 Bespoke website design  Cloud CMS included  Copywriting and image sourcing

Handlettered by Naomi is a hand lettering and calligraphy business offering bespoke, personalised artwork for weddings, homes, events and businesses. Naomi's work spans elegant calligraphy pieces, hand-addressed envelopes, brush lettering, custom greeting cards and decorative wall murals, with every commission produced to the highest standard using quality materials and a genuinely personal touch.

Despite building a strong local reputation – much of it through word of mouth – Naomi's online presence was not reflecting the calibre of her work. Without a professional website, it was difficult for new customers to discover her services, understand the full range of what she offered, or feel confident enough to reach out. She needed a digital home that was as carefully considered as the artwork she produces.

Naomi approached Shropshire Web Team for a website that would be built entirely around her brand. She wanted something that felt right for her business visually, was easy for her to keep up to date herself, and presented her work clearly and attractively to visitors. She joined us on our Classic website package, which gave her a complete, professionally built website without unnecessary extras.

Working closely with Naomi throughout, we designed a site that matched her branding and colour scheme precisely. We built fully responsive template pages to her specification, so the site performs equally well on mobile, tablet and desktop. We also assisted with writing copy for each page, sourcing appropriate imagery and planning the page layouts – so Naomi had a polished, content-ready website from the moment it went live. Our Cloud CMS was set up so she can log in and make changes to her content independently, without needing any technical knowledge.

www.handletteredbynaomi.co.uk

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Project Overview

Client
Handlettered by Naomi

Sector
Arts and Crafts

Services Delivered
 Web design
 Website development
 Copywriting support
 Image sourcing
 Cloud CMS setup

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The Challenge

 No professional website to present her work and services
 Online presence did not match the quality of her craft
 No straightforward way for new customers to get in touch
 No means to update or manage her own website content
 Branding and visual identity not reflected online

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Our Approach

We worked collaboratively with Naomi from the outset, beginning with her branding and colour scheme to ensure the finished site felt entirely her own. Custom responsive template pages were designed and built to her specification, delivering a consistent and attractive experience across mobile, tablet and desktop devices. Rather than leaving Naomi to populate the site herself, we provided hands-on support throughout – helping to write the copy for each page, sourcing suitable images and planning the layout of every section. Once the site was ready, we configured our Cloud CMS so Naomi could log in and manage her content independently going forward. The project was delivered under our Classic website package.

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Results

 A bespoke website built precisely to Naomi's branding
 Fully responsive design across mobile, tablet and desktop
 Every page populated with professionally written copy
 Suitable imagery sourced and placed throughout the site
 Cloud CMS in place for easy, independent content editing
 A polished, content-ready site live from day one

This case study details the work Shropshire Web Team carried out for Handlettered by Naomi – a Shropshire-based hand lettering and calligraphy artist who needed a website that would genuinely do justice to her craft. If you are a small business owner in Shropshire weighing up whether a new website is right for you, this project gives a straightforward and honest account of what we delivered and how we worked together.

Naomi's business is built on the quality and personality of her work, and her website needed to reflect that from the very first visit. Working closely with her, we took care of everything from the initial design concept through to the finished, live site – including helping to shape the content, write copy, select imagery and build out each page layout. Naomi joined us on our Classic website package, which gave her everything she needed to get a professional, fully managed website up and running without unnecessary complexity.

What exactly did Shropshire Web Team build for Naomi?

We designed and built a fully bespoke website tailored to Naomi's branding, colour scheme and visual identity. Every template page was custom built to her specification and made fully responsive, so the site looks and works beautifully on mobile phones, tablets and desktop computers alike. We also set up our Cloud CMS, giving Naomi the ability to log in and edit her own content whenever she needs to, without relying on a developer.

Did you help with the content as well as the design?

Yes – this was a collaborative project throughout. We worked alongside Naomi on the overall design direction, advised on colour choices and page layouts, and provided hands-on support with writing copy and sourcing suitable images. Rather than handing her a blank template to fill in herself, we helped shape the site's content from the ground up so that it was ready to impress visitors from day one.

Is the Classic package right for my business?

Our Classic website package is well suited to small businesses and sole traders who need a professional, well-designed website without the overhead of a large bespoke project. It covers the design, build and ongoing hosting of your site, and includes access to our Cloud CMS so you can keep your content up to date. If you would like to find out whether it is the right fit for your business, get in touch and we will be happy to talk it through.